Hi! I’m Dani

I’m a Digital Designer with a strong focus on UI and visual storytelling. I believe in a rigorous work process where data structures the foundation, and visual design defines the identity and excellence of every pixel.

I’m a Digital Designer with a strong focus on UI and visual storytelling. I believe in a rigorous work process where data structures the foundation, and visual design defines the identity and excellence of every pixel.

PROJECTS

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MOBILE APP · UX RESEARCH · UI DESIGN

UNNEW

Redesigning the secondhand shopping experience for early childhood through a data-driven case study, aimed at simplifying user flows and redefine trust vectors in peer-to-peer marketplace.

Redesigning the secondhand shopping experience for early childhood through a data-driven case study, aimed at simplifying user flows and redefine trust vectors in peer-to-peer marketplace.

Redesigning the secondhand shopping experience for early childhood through a data-driven case study, aimed at simplifying user flows and redefine trust vectors in peer-to-peer marketplace.

CASE STUDY

DESIGN LAB

WGAC AA · FRAMER · MICRO-INTERACTION

ACCESSIBILITY FEATURES

Coming soon

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ABOUT

Over a decade in retail management taught me one thing: discipline is a given, not an option.

Through Visual Merchandising I discovered that to connect and convert, a product must be presented flawlessly. Capturing attention is everything — but so is designing for people whose reality may be different from yours.

Through Visual Merchandising I discovered that to connect and convert a product, it must be presented flawlessly. Capturing attention is everything — but so is understanding that everyone has different needs.

That dual lens is what I bring to UX: commercial rigor and genuine empathy, from the first research insight to the last design detail.

Operational Discipline

High-pressure environments built my process rigour

Operational Discipline

High-pressure environments built my process rigor

Operational Discipline

High-pressure environments built my process rigor

Data-Driven Logic

Decisions backed by research, not assumptions

Cross-Functional Problem Solving

Managed teams across departments and stakeholders

Cross-Functional Problem Solving

Managed teams across departments and stakeholders

Attention to Detail

Visual Merchandising trained me to see what others miss

Attention to Detail

Visual Merchandising trained me to see what others miss

I go fromobservationtoopportunity.
I go fromobservationtoopportunity.
I go fromobservationtoopportunity.

01 · Discover

Listen before designing.

User Interviews

Competitive Audit

User Persona

Empathy Mapping

Desk research

01 · Discover

Listen before designing.

Information Architecture

Sitemap

User Flow & Journey

Problem Statement

Affinity Mapping

02 · Define

Find the real problem.

02 · Define

Find the real problem.

03 · Design

Make it flawless.

Wireframing

UI Design

Figma

Design System

Visual Storytelling

03 · Design

Make it flawless.

Interactive Prototyping

Usability Testing

Micro-animations

High-Fidelity Flows

User Feedback Interaction

04 · Prototype

Test before shipping.

04 · Prototype

Test before shipping.

05 · Deliver

Bridge design and build.

Farmer

Design Handoff

Responsive Web Design

QA & Polish

Asset Export

05 · Deliver

Bridge design and build.

LET’S BUILD WITH PURPOSE.

Open to junior roles, freelance projects and collaborations.

daniela.yu8899@gmail.com